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AAS4 Media, Cultural Communication, and Popular Culture

In den zwei Seminaren dieses Moduls sollen sich die Studierenden mit populärkulturellen Phä­nomenen und medienwissenschaftlichen Fragestellungen auseinandersetzen. Dabei soll es um Ansätze der Popular Culture Studies (Popmusik, Subkulturen, populärkulturelle Stile und damit verbundene theoretische Fra­gestellungen) ebenso gehen wie um eine Annäherung an die kulturelle Funktion visueller Medien (Film, Fernsehen, Computer, Video, aber auch an tradiertere Medien wie Buchdruck, Lithografien etc.). Die Veranstaltungen zielen auch darauf, den Studierenden medienanalytische Kompetenzen zu vermitteln. Das Modul ist damit eng an das Modul AAS6 Independent Studies geknüpft, in dem die Studierenden u.a. ihre Semi­nararbeiten mediengestützt einer breiteren Öffentlichkeit präsentieren und Symposien, Workshopkonferenzen oder Ausstellungen vorbereiten.

Der Einsatz von Medien in diesem Modul ermöglicht den Studierenden damit den integrativen Erwerb von Schlüsselkompetenzen, die für das spätere Berufsleben produktiv gemacht werden können.

Bisherige Veranstaltungen in dem Modul haben sich z.B. mit folgenden Themen beschäftigt:

Das Modul Media, Cultural Communication and Popular Culture setzt sich zusammen aus 2 Seminaren: AAS4.1 und AAS4.2 (je 2 SWS)

LP: 12

Prüfungsleistung: Hausarbeit (15 Seiten)

Experience Report AAS4 “Media, Cultural Communication, and Popular Culture"

Students choosing this module will be concerned with phenomena of popular culture as well as current questions and issues in the field of media studies. Topics such as popular music, subcultures, pop-cultural genres, and other Popular Culture Studies interests can be the focus of the two seminars required for this module. Students acquire analytical competencies for their dealing with different types of media, both theoretically and practically.

Accordingly, the seminar on AMC’s quality television drama Mad Men (Winter 2011/12) encouraged students to engage with critical terms of television studies by applying them to a work of popular culture. Seminal works in the field of TV studies, such as Matt Hills’ “From the Box in the Corner to the Box Set on the Shelf,” extracts from Robert Thompson’s Television’s Second Golden Age, or Jason Mittell’s Television and American Culture, set the framework for seminar discussions, and texts on the American television landscape helped to contextualise not only the show itself but also its creators, producers, distributors, and its place of broadcast. The parallel investigation of American history of the 1950s and 1960s and the history of advertising in the United States enabled us to consider Mad Men’s political and historical setting. Additionally, the secondary literature provided gave us the opportunity to read the show in terms of race, class, and gender. Thus, the class left students not only with a profound knowledge of the television series itself, but also provided them with a varied set of tools to adequately tackle other visual media and ‘read’ them with regard to their broader cultural studies sense.

CP: 12

PL: Academic paper (5,000-7,000 words)

SL: presentations, essays or similar tasks as determined by the lecturer

Former seminars included: Writing Terrorism (Summer 2013), Massenkultur: Unterhaltung – Konsum – Medialität (Winter 2012/13), Film Genres in Theory and Practice: Melodrama (Winter 2012/13), Cultural and Media Theory: Media in Transition (Summer 2012), Mad Men (Winter 2011/12)

Responsible for the module is Prof. Dr. Ruth Mayer